Social media is an integral part of human life. With more than 4.55 billion active users, social media has become a digital continent in itself. That means when you promote your brand on social media; you are putting it in front of more than half of the world’s population. That is insane!
As a startup, you can control and make use of the power of social media to your advantage. A paid social agency can help you promote your brand, product, or service on various social media platforms by targeting the right audience to maximize the ROI. In a startup, every action must have proper justification, so before you hire a social media agency, here are the top reasons why it’s good to promote your brand on social media networks. Take a look.
1. Increased brand awareness
Social media is an effective way to increase brand visibility among your target audience. A well-versed social media strategy helps you raise brand awareness by telling your story on various social media platforms. It starts with creating social media handles on different social media platforms and interacting with relevant people.
It’s also important to understand that various social media platforms require different strategies. You cannot use the same content from Instagram on LinkedIn. You might also have to understand you need to create a separate social media strategy for the customer and business front. Your business front will cater to your clients, vendors, investors, and associated brands while the customer front deals with your direct consumers. All of this requires rigorous research and brainstorming.
Early-stage startups do not have the resources to hire a dedicated social media team, and that’s why they hire a paid social agency to raise brand awareness on various platforms.
2. More website traffic
Social media helps to bring lots of traffic to your website. It helps to reach a new audience apart from your loyal customers. Although organic marketing strategies like SEO help bring more traffic to your website, they are most likely to look for the specific product instead of your brand, limiting your visibility.
On the other hand, social media profiles have the features to direct your social media followers to your website. They already like your page and are more likely to interact with your content and visit your website for more content and information.
3. Improved Search Engine Rankings
Search engine optimization uses more than 200 ranking factors to rank your page in SERPs, and inbound social media traffic is one of them. Although it may not directly affect your search engine rankings, the web crawlers consider the traffic coming from social media beneficial for the website. That means the social media users want to access more information from you, which is a good thing from a web crawler’s perspective.
4. It is cost-effective
Social media is a cost-effective digital marketing strategy that yields better results than most other methods. All social media platforms allow free-of-cost profile creations and user insights. You can also use the resources from your existing marketing team for social media content creation.
If you want to make social media platforms your primary source of business, then you might have to hire a paid social agency which is still cheaper than hiring an entire team of marketers.
If used strategically, social media marketing can be the best weapon in your arsenal. It improves your brand authority, increases website traffic, and builds a loyal customer base without breaking the bank.
Salman Zafar is a serial entrepreneur, digital marketer, writer and publisher. He is the Founder of Techie Loops