When you think about robots, you think of intelligent machines from Hollywood movies that take control of the earth and start killing people. But all the robots are not like the ones with hidden missiles hidden under tin covers. Modern robots have numerous applications, from nanobots used in medical procedures to chatbots that improve customer relationships in digital marketing to industrial robots in manufacturing industries.
The future of robotics looks promising, especially with the rapidly evolving applications across various industries, including the rise of Industry 5.0. Today, a paid social agency can help you run digital ads across different social platforms by learning user behavior patterns and deriving meaningful insights from them.
Robotics is a collaborative learning branch of computer science and engineering that has found its palace in almost every industry, from pharmaceutical to aerospace to ports. It is a diverse industry with many moving parts that shape it. No wonder the global robotics industry is expected to reach a valuation of $260 billion by 2030.
Artificial Intelligence and Robotics
Although robotics and AI go hand in hand, they are different technologies. AI has surpassed the notion of being just improved algorithms; modern AI learns from the mistakes and improves the system with iteration.
Robotics deals with creating robots that simplify a particular task, while Artificial Intelligence is concerned with how programs can mimic human brain functions and make decisions that resemble human thinking.
Although there are many applications where robotics and artificial intelligence work in harmony, they are mostly independent. Many robotic systems that are free of Artificial Intelligence are developed mainly by keeping the limitations of AI in mind. With more and more technologies introduced every year, every industry looks forward to improving its operations and increasing profit by marrying robotics with artificial intelligence.
Robotics in Digital Marketing
Robotics has found its place in the modern digital marketing world as well. A bot, an abbreviation of the robot, can be a software program or an algorithm designed to replace repetitive and time-consuming processes in digital marketing. Therefore the chatbots that automate customer communications and support can be a great example of robotics in digital marketing. Beyond that, any automated program with fixed input streams and improved output with each iteration can be called a bot.
Today a paid social agency can help brands invest their resources in the right place. These agencies use AI tools to understand the best-performing campaigns and determine the effectiveness of their digital marketing strategies.
Artificial intelligence has also disrupted the business intelligence sector. Artificial Intelligence powers many business analytics tools that scan massive amounts of business data to discover patterns in data and segregate them based on their characteristics. This classification offers faster data access and valuable insights into the business data that help decision-makers to make informed decisions. With the rapid evolution of these AI-based algorithms, the digital marketing sector is booming rapidly.
Robotics is undoubtedly the most fascinating and innovative sector out there. With more and more robotic technologies introduced every day, the future of robotics looks glorious.
Salman Zafar is a serial entrepreneur, digital marketer, writer and publisher. He is the Founder of Techie Loops