The numbers are in and statistics tell us that at least 80% of Australians have a smartphone and they are not afraid to use it. This number is expected to rise over the coming years and so your business cannot afford to ignore what is happening in the business market. It is fair to say that people carry their smartphones and other digital devices everywhere that they go for business or for pleasure and so maybe it’s time that your business started to create its own mobile applications in order to be able to reach your current customer base and to encourage others to join.
It is very likely that you do not possess the necessary skills needed to create such applications and this is why most businesses all across Australia reach out to professional and innovative Mobile app developers to do all of the work for them so that they don’t have to. If you are what is referred to as an old school business owner then it’s likely that you are reluctant to embrace digital applications and the many benefits that they offer. In order to push you in the right direction and to educate you about the benefits of mobile applications for your business, please read the following.
1. It increases overall sales
If you are the owner or manager of any business then it is your job to improve upon sales opportunities and to improve upon your businesses overall brand awareness using effective digital marketing tools like mobile apps. It doesn’t matter what kind of business that you currently own or are running because the bottom line is that if you’re not creating profits then your business is sure to fail. Mobile applications are essential for this to happen and now the people are making purchases online using their smartphones, your business cannot afford to ignore this potential.
2. They allow you to compete
It is likely that there are bigger competitors out there that control the vast majority of the market and that you are finding it difficult to find your niche. Just because you are a small business, it doesn’t mean that you can’t compete with these much larger enterprises and having your own mobile business app allows you to offer your customers the exact same experiences that these much larger corporations are offering.
3. Communicate directly
Having a mobile app created for your individual business will allow you to communicate directly with your customer base at any time. If you have something to tell customers like special offers that they don’t want to miss out on then you can push notifications using your mobile apps. You can also send them a message directly asking their opinions about a particular product or service that you are thinking of offering and you get feedback in real time.
These are just three benefits of getting an external service provider to create mobile apps for your business and there are numerous more. Mobile applications allow everything to move along smoothly and that includes making a purchase no matter where your customers are.
Salman Zafar is a serial entrepreneur, digital marketer, writer and publisher. He is the Founder of Techie Loops