The Secret to Creating a Great Website on a Budget
So, you want to build a fantastic website and you’ve got a limited budget? With low-cost website builders like Wix, you can create a website on the weekend. But will your website reflect the quality of your products and services without professional help from an experienced web designer team, video editor, or copywriter? And if you’re building a website for your small business, it’s even more important to get these details just right to help ensure a positive experience for any customer who visits.
But, don’t fret: Techie Loops is ready to share some secrets on how to make your website stand out without breaking your budget.
Start Building (Almost)
Of course, those drag and drop platforms offer beautiful templates and designs. But, the tricky part is that it makes your site look good, maybe great, but it looks like all the other websites on those platforms. So, how do you make yours look different (but still stunning)?
Let’s focus on 3 main areas:
- Web Design
- Video
- Copywriting
Before you talk with anyone, create a plan. First, decide the primary purpose of your site and what you want people to do when they get to it. For example, do you want them to download a freebie, buy a product, or schedule a call? Now, let’s break it down further.
Web Design
A web design agency can make sure your website is optimized for speed and mobile responsiveness. If you want your website to not only look great but also provide an excellent user experience, you might consider working with a professional who specializes in UX design. The templates typically have built-in mobile responsiveness, but the web designer can add some tweaks to the next level. Additionally, if your website will be handling significant volume or managing a lot of inventory on the backend, it’s even more important to work with a professional who can ensure your website won’t slow down or break under pressure.
Video
Hire a video editor to bring a dynamic edge to your site. Whether you choose to use a video background or a short explainer video, video marketing gives your business a chance to boost leads and brand awareness. Video marketing has become so common that it’s essentially a must.
Copywriting
As much as you know your brand and your product, unless you’re a professional copywriter, hiring someone to create SEO-friendly copy adds massive value and professionalism even to the most basic site. The more experienced, the more expensive, but it’s possible to find a writer who specializes in either your industry or in certain types of businesses.
Picking your Professional(s)
When you’re getting started, your budget will determine your hires. If your budget is small, you likely won’t be spending thousands on a team of web designers, video editors, and copywriters. But, thanks to the expanding use of job boards, there are much more cost-effective but still professional options for you to find the right person for your site and your budget.
Since many of these job boards have job seekers willing to take jobs at the low-paying range, it can be challenging to match budget-friendly pricing with high-quality work. For this reason, hiring an affordable and established and experienced agency with a team of specialists ensures your site is both elevated and that you’ll see more cohesion across your design and content.
Web Development Specifics
Your best bet is to design a website for your business that can sync with other tech tools like your Customer Relationship Management (CRM) tool and/or Enterprise Resource Planning (ERP) system. By interfacing the CRM and ERP systems, you’ll optimize internal operations and customer experience.
In the end, your website is meant to showcase your business, and you want to choose the right professionals to help you build your brand and your business. Understanding these secrets can help you create a beautiful, professional, and profitable website for your business.
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Salman Zafar is a serial entrepreneur, digital marketer, writer and publisher. He is the Founder of Techie Loops
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